Best buds since they were kids, Jeff and Dusty have been through a lot together. Ask anyone close to them and they will tell you they've "survived" a lot together. They weren't out looking to start a business, but as with most ideas the Aha moment found them. While on the water duck hunting one morning, they discharged the shotgun and noticed the empty shell floating in the water. Jeff thought it would make a really cool fishing bobber and Dusty made it a reality. The idea of a product that incorporated both the hunting and fishing industries resonated with everyone they met and so they created ShellBobbers. After a few more product ideas came up they realized they needed to grow into a brand that would serve people that like to fish and hunt, and so FishingAmmo was born!